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Research papers

Market research as an aid for premium buying policy

In modern marketing (free) gift campaigns are frequently applied. At the end of 1968 and in the beginning of 1969 a free gift campaign was carried on in The Netherlands for BRIO margarine. This campaign was packaging, sending to the effect that the...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: P. J. Dobbenberg, Ger C. Schild
Company: NIPO
September 1, 1970
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Citation

Dobbenberg and Schild (1970a, September 01). Market research as an aid for premium buying policy. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-as-an-aid-for-premium-buying-policy